![]() ![]() ![]() The logo mark features the same softly angular forms as the PLAYR system to create a unified high performance design language in tune with the mindset of the Catapult audience.Ĭatapult is the world leader in elite performance analytics, used by over 1500 teams in 35 sports and produces the athlete monitoring systems used by elite sporting teams around the world to inform decisions in training and play. The creative team at LAYER took a holistic approach to the project, focusing on simplifying how Catapult communicates complex information. LAYER was also behind the recent re-brand for Catapult, including brand identity, art direction and tone of voice. The high contrast design is ideal for use outside where the app will be predominantly used on the sidelines of a pitch. The app has been designed for ease of use, with simple, intuitive UI. With SmartCoach insight, consumers for the first time can benchmark their match and training data against the greatest players in the world, as well as their football peers and community. PLAYR has handpicked the best professional football coaches and sports scientists to provide individually tailored advice on preparation, performance and recovery the pillars for success at professional clubs. Providing unique performance insight, the SmartCoach system is a world first. It also allows the user to compete against friends and peers, and benchmark themselves against professional players. The PLAYR app allows an athlete to track their performance, and offers a smart coach to improve the user’s game. The pocket is padded to prevent any impact injury, and the pod is inserted into this pocket from outside the garment for ease of access to the pod. The integrated pocket for the pod is located at the base of the neck – a position chosen due to minimum impact in competitive team sports. The PLAYR garment is a high performance vest, created using advanced high performance textiles. The design language of the PLAYR pod is softly muscular, and the hexagonal form represents strength and performance. The PLAYR pod is designed to be wirelessly recharged between uses on the induction charging pad. When illuminated, these LEDs reveal a pattern in the reverse of the top surface of the pod to communicate the technological high performance nature of the system. LEDs on the PLAYR pod communicate the GPS signal strength, battery life, and charging. The PLAYR pod has smart activation, and activates with magnets located inside the vest when inserted in the pocket. PLAYR has been designed to seamlessly integrate into both training and match situations, to offer statistics to the players and teams in order to improve their game. The pod communicates with GPS networks and the PLAYR app to track the athlete during training or a game, including distance covered, sprint distance, Pitch heat map, and player load. The pod is inserted into the garment, which is worn underneath or over a football jersey, and sits at the top of the athlete’s back. PLAYR comprises a smart pod, a high performance vest, and an app. PLAYR is the first consumer product the company has launched, bringing a traditionally elite-only tracking product to a global audience of amateur football players. The brand currently works with over 1500 elite teams around the world, including Chelsea FC, Leicester City, the England cricket team, Golden State Warriors and the Scotland rugby team. ![]() The project was designed and developed over a period of 18 months from start to market launch.Ĭatapult is a leading sports analytics company that creates the wearable and analytic tech behind the success of some of the world’s most elite sporting teams. PLAYR enables athletes to track performance, improve their game, and compete against other players. Benjamin Hubert of experience design agency LAYER has designed PLAYR, a smart wearable for elite aspiring football players for leading sports analytics and tech company Catapult. ![]()
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